Really… search engine optimization is not just about the search engines.
Huh? Wait a minute!
Search engines such as Google, Bing and others can be considered “advertising platforms.” Business can pay to advertise their company on those search engines so that they can be found. Really when someone is doing a search online the area asking a question. Like “clogged drain.” Not because they want a clogged drain, but because they have one. They are looking for an answer or solution to their problem of a “clogged drain.”
Search engines provide a list of businesses that they think are the most relevant to the search term being entered into the search box.
Optimizing a website for search engines, is about using the same words that the prospective buyer is using to find a business like yours.
It is extremely important to use the same terminology on your website that your next customer may be using.
Also, your website must be constructed in such a way that makes it easy for search engines to identify what your website is about.
The Goal: Make it easy for people to find your company and do business with you!
What is it called?
A widget? A gadget? A thing-a-ma-jig? Well, you know what it is, but do you call “it” by the same name that the person looking it calls it? You know, the goods and services that you offer….
Here is an example:
Meet Joe the plumber… Joe has been in business many years. Joe can fix any kind of plumbing issues in a home. Joe has replaced toilets, water heaters, installed new sinks, done complete house re-plumbing and even repaired leaky pipes.
The people who already know Joe, just search for his business name or type in the website address. Joe is very thankful for the many years of repeat customers. Joe’s son is now working in the family business and Joe would like to expand. He needs to get new customers to keep both his son and himself busy.
Believe it or not, there are people in the neighborhood that don’t know Joe. They may have just moved into the neighborhood and found that they have a leaky faucet, clogged drain, or their water heater has gone out.
Here are some of the various searches that someone may use to find the help they need with their plumbing problem.
- plumber near me
- plumber (insert city name)
- plumbers (insert city name)
- plumbers in (insert city name)
- emergency plumber
- emergency plumber (insert city name)
- emergency plumber (insert zip code)
- emergency plumbers (insert city name)
- emergency plumbers (insert zip code)
- best plumber (insert city name)
- best plumbers (insert city name)
- (insert city name) plumber
- local plumber (insert city name)
- licensed plumber (insert city name)
- 24 hour emergency (insert city name)
Which one would you choose?
Or they may search for a solution to their problem.
- toilet repair
- leaky faucet
- clogged drain
- clogged washing machine drain pipe
- clogged garbage disposal
- backed up sewer
- sewer problems
- plumbing leak
- no hot water
Get the idea?
By analyzing the competition we can determine the actual search terms that are used to find the goods and services you offer. When your website is built around the targeted phrases and people search for a solution to their problems they can find your business.